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	<title>AdExchanger: News and Views on Data-Driven Digital Advertising &#187; Ad Agents</title>
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		<title>Bridging The Divide Between Offline And Online Data With Mobile</title>
		<link>http://www.adexchanger.com/ad-agents/bridging-the-divide/</link>
		<comments>http://www.adexchanger.com/ad-agents/bridging-the-divide/#comments</comments>
		<pubDate>Tue, 19 Jun 2012 04:04:44 +0000</pubDate>
		<dc:creator>AdExchanger</dc:creator>
				<category><![CDATA[Ad Agents]]></category>
		<category><![CDATA[Mobile]]></category>

		<guid isPermaLink="false">http://www.adexchanger.com/?p=60397</guid>
		<description><![CDATA["Ad Agents" is a column written by the agency-side of the digital media community. Christy Belden is VP Media+Marketing at LeapFrog Interactive, a digital marketing agency. We live in a myriad of systems, which interact and work with another on a continuous basis. A great example of this is ants. Ants have the ability to [...]]]></description>
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		<title>To Prevent Data Leakage, Embrace &#039;TANSTAAFL&#039;</title>
		<link>http://www.adexchanger.com/ad-agents/tanstaafl/</link>
		<comments>http://www.adexchanger.com/ad-agents/tanstaafl/#comments</comments>
		<pubDate>Thu, 31 May 2012 04:07:17 +0000</pubDate>
		<dc:creator>AdExchanger</dc:creator>
				<category><![CDATA[Ad Agents]]></category>
		<category><![CDATA[icrossing]]></category>

		<guid isPermaLink="false">http://www.adexchanger.com/?p=58726</guid>
		<description><![CDATA["Ad Agents" is a column written by the agency-side of the digital media community. Peter Randazzo is Chief Technology Officer of iCrossing, a global, digital marketing agency The above headline contains an acronym long enough to strain its credibility as a time saver. TANSTAAFL stands for "There ain't no such thing as a free lunch", [...]]]></description>
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		<title>Is Facebook Just Another Ad-Supported Publisher?</title>
		<link>http://www.adexchanger.com/ad-agents/facebook-publisher/</link>
		<comments>http://www.adexchanger.com/ad-agents/facebook-publisher/#comments</comments>
		<pubDate>Tue, 22 May 2012 04:09:20 +0000</pubDate>
		<dc:creator>AdExchanger</dc:creator>
				<category><![CDATA[Ad Agents]]></category>
		<category><![CDATA[ad agency]]></category>
		<category><![CDATA[chris tuleya]]></category>

		<guid isPermaLink="false">http://www.adexchanger.com/?p=57978</guid>
		<description><![CDATA["Ad Agents" is a column written by the agency-side of the digital media community. Chris Tuleya, vp of Direct Response at Underscore Marketing, a boutique, digital marketing agency Who am I to criticize a multi-billion dollar company? On the other hand, criticism is the back-bone of the internet, specifically Facebook, so why not… Facebook has [...]]]></description>
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		<title>Gamification Is Good: How Winning Is Changing the Web</title>
		<link>http://www.adexchanger.com/ad-agents/gamification/</link>
		<comments>http://www.adexchanger.com/ad-agents/gamification/#comments</comments>
		<pubDate>Mon, 23 Apr 2012 04:06:55 +0000</pubDate>
		<dc:creator>AdExchanger</dc:creator>
				<category><![CDATA[Ad Agents]]></category>
		<category><![CDATA[ad agencies]]></category>

		<guid isPermaLink="false">http://www.adexchanger.com/?p=56359</guid>
		<description><![CDATA["Ad Agents" is a column written by the agency-side of the digital media community. Alastair Cole, Head of Creative Services of Essence Digital, a global digital marketing agency based in London and New York. Do you like to be challenged? You should: problem-solving is human nature and our brains have evolved to reward us when [...]]]></description>
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		<title>Give Me Your Big Idea</title>
		<link>http://www.adexchanger.com/ad-agents/give-me-your-big-idea/</link>
		<comments>http://www.adexchanger.com/ad-agents/give-me-your-big-idea/#comments</comments>
		<pubDate>Wed, 11 Apr 2012 04:54:20 +0000</pubDate>
		<dc:creator>AdExchanger</dc:creator>
				<category><![CDATA[Ad Agents]]></category>
		<category><![CDATA[ad agencies]]></category>

		<guid isPermaLink="false">http://www.adexchanger.com/?p=55665</guid>
		<description><![CDATA["Ad Agents" is a column written by the agency-side of the digital media community. Chris Tuleya, vp of Direct Response at Underscore Marketing, a boutique, digital marketing agency. Everyone who works in our industry has been in this situation before; you get a call from the client/agency/boss that they want your big ideas. And let [...]]]></description>
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		<title>Attention Audience Buyers: Stop Buying Demographics</title>
		<link>http://www.adexchanger.com/ad-agents/stop-buying-demos/</link>
		<comments>http://www.adexchanger.com/ad-agents/stop-buying-demos/#comments</comments>
		<pubDate>Fri, 16 Mar 2012 17:49:56 +0000</pubDate>
		<dc:creator>AdExchanger</dc:creator>
				<category><![CDATA[Ad Agents]]></category>
		<category><![CDATA[ad agency]]></category>

		<guid isPermaLink="false">http://www.adexchanger.com/?p=53370</guid>
		<description><![CDATA["Ad Agents" is a column written by the agency-side of the digital media community. Chris Tuleya, vp of Direct Response at Underscore Marketing, a boutique, digital marketing agency. In order for audience-based buying to move forward, digital advertisers need to break free from the offline media shackles that come with demographic buying. Audience-based buying is [...]]]></description>
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		<title>Time Matters: The Role Of Real-Time Bidding for Publishers</title>
		<link>http://www.adexchanger.com/ad-agents/time-matters-the-role-of-real-time-bidding-for-publishers/</link>
		<comments>http://www.adexchanger.com/ad-agents/time-matters-the-role-of-real-time-bidding-for-publishers/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 05:09:38 +0000</pubDate>
		<dc:creator>AdExchanger</dc:creator>
				<category><![CDATA[Ad Agents]]></category>
		<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Publishers]]></category>
		<category><![CDATA[rtb]]></category>

		<guid isPermaLink="false">http://www.adexchanger.com/?p=51464</guid>
		<description><![CDATA["Ad Agents" is a column written by the agency-side of the digital media community. Peter Randazzo is Chief Technology Officer of iCrossing, a global, digital marketing agency. Perhaps no single technology has as much potential to disrupt the advertising ecosystem of online publishing as Real Time Bidding (RTB). For an imperfect but simple 30 second [...]]]></description>
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		<title>The Role Of Real-Time Bidding For Marketers</title>
		<link>http://www.adexchanger.com/ad-agents/rtb-for-marketers/</link>
		<comments>http://www.adexchanger.com/ad-agents/rtb-for-marketers/#comments</comments>
		<pubDate>Thu, 19 Jan 2012 05:09:00 +0000</pubDate>
		<dc:creator>AdExchanger</dc:creator>
				<category><![CDATA[Ad Agents]]></category>
		<category><![CDATA[real-time bidding]]></category>
		<category><![CDATA[rtb]]></category>

		<guid isPermaLink="false">http://www.adexchanger.com/?p=50477</guid>
		<description><![CDATA["Ad Agents" is a column written by the agency-side of the digital media community. Joseph Leon, Managing Director EMEA of Essence Digital, a global, digital marketing agency based in London and New York. In 2011, the biggest hype, the loudest buzz and the best conversation starter in digital media was without doubt RTB – (Real [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Buyer And Ad Operations</title>
		<link>http://www.adexchanger.com/ad-agents/the-buyer-and-ad-operations/</link>
		<comments>http://www.adexchanger.com/ad-agents/the-buyer-and-ad-operations/#comments</comments>
		<pubDate>Thu, 10 Feb 2011 05:38:09 +0000</pubDate>
		<dc:creator>AdExchanger</dc:creator>
				<category><![CDATA[Ad Agents]]></category>
		<category><![CDATA[digital advertising]]></category>

		<guid isPermaLink="false">http://www.adexchanger.com/?p=34217</guid>
		<description><![CDATA["Ad Agents" is a column written by the agency-side of the digital media community. Daniel Davies is Director, US Ad Operations at agency trading desk Adnetik. For eons (at least as measured in online advertising years), the traditional roles of agency buyers and publisher ad ops have been carried out in a very segregated fashion.  [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>RTB Is Boring</title>
		<link>http://www.adexchanger.com/ad-agents/rtb-is-boring/</link>
		<comments>http://www.adexchanger.com/ad-agents/rtb-is-boring/#comments</comments>
		<pubDate>Wed, 08 Dec 2010 05:09:57 +0000</pubDate>
		<dc:creator>Ad Traders</dc:creator>
				<category><![CDATA[Ad Agents]]></category>
		<category><![CDATA[display advertising]]></category>

		<guid isPermaLink="false">http://www.adexchanger.com/?p=31559</guid>
		<description><![CDATA["Ad Agents" is a column written by the agency-side - and those servicing it - of the digital media community. Martin Kelly is co-Founder and Managing Partner of UK-based, demand-side trading, specialist firm, Infectious Media Ltd. There’s a huge change going on at the moment.  It’s an exciting time, but I was really struck by [...]]]></description>
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