Kelly is an associate editor for AdExchanger.com, covering ecommerce, research & other data-driven marketing trends & insights for the publication. Most recently, she was an editor for CRM magazine, where she wrote about sales technologies & enterprise strategies, with a focus on the business value of enterprise applications, ranging from customer service to social media, data analytics & enterprise collaboration apps. Prior to that, she was a business reporter for the Westchester Business Journal, & in her spare time wrote for luxury lifestyle publication WAG, profiling as diverse a set of individuals as Donald Trump and Academy Award-winning actor Jeff Bridges. Kelly has a B.A. in Multimedia Journalism from Florida Atlantic University.