Below is AdExchanger's attempt to provide a snapshot of all relevant and current paid media products the company has on offer, along with a few that are still in experimental or beta phase.
Right Sidebar Ads
The worker bee of Facebook advertising, created using Facebook's self-serve ad interface, or Ads API.
Creative consists of a 25 character headline, 90 characters of text and a 100x72 pixel image. Targeting is based on Facebook's user data including demographic, geographic, interest and user-action (such as liking or sharing a Page or piece of content). Advertisers have control over pricing and optimization by bidding on a CPC or CPM basis, and can set a budget for the ad and time frame for the ad to run. Among the landing page options are external URLs, Facebook URLs, Facebook Pages, Applications, and Places.