An Overview Of Available Facebook Ad Formats
Facebook's menu of ad types is growing longer all the time. And as the company continually tests new formats, it's getting harder to keep track of all of them.
Below is AdExchanger's attempt to provide a snapshot of all relevant and current paid media products the company has on offer, along with a few that are still in experimental or beta phase.
Right Sidebar Ads
The worker bee of Facebook advertising, created using Facebook's self-serve ad interface, or Ads API.
Creative consists of a 25 character headline, 90 characters of text and a 100x72 pixel image. Targeting is based on Facebook's user data including demographic, geographic, interest and user-action (such as liking or sharing a Page or piece of content). Advertisers have control over pricing and optimization by bidding on a CPC or CPM basis, and can set a budget for the ad and time frame for the ad to run. Among the landing page options are external URLs, Facebook URLs, Facebook Pages, Applications, and Places.