Allison Schiff is an associate editor for AdExchanger.com, where she covers the cross-screen mobile experience, attribution, marketing measurement, and the app economy. Previously, she was senior digital strategist at Direct Marketing News, where she blogged regularly and handled Web and social strategy. Allison received her M.A. in journalism from the Dublin Institute of Technology in Ireland (her favorite place), and a B.A. in history and English from Brandeis University in Waltham, Mass.