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Adam Heimlich: Great piece, Chris, and Dina, I concur. It’s hard to imagine, though, what will inspire...
jeremy: John- This is a good approach. The key is to make sure that the control and exposed groups are structured...
Dina: Hi Chris, I agree that we need to rethink success metrics and really focus on incrementality. I think as the...
Jos: For AG Rather than rely on the browser for the HTTP request, could it be possible that the ISP provide this...
Calvin: So a trading desk is basically an ad network?
Adam Shahbaz: I don’t think your line of thinking is bad, but perhaps a bit idealistic. Specifically, I...
Scott Halpert: I like the idea of a TAF, even if it is substantially similar to DNT. I like to think about the...
Ben Trenda: Nice post. Good to hear that you care about these things as a marketer. 1. Note that multi-bid protocol...