Tansky, who’s operating as interim CEO, said Houweling will continue her involvement with AdFin on the advisory board.
“Outside of that we're just as focused on our mission as before,” Tansky said. “We will have some exciting news to share soon but we're not ready to make any announcements yet.”
AdFin’s mission is to provide what Houweling called a “Bloomberg terminal for digital media.” In other words, AdFin provides an analytics platform, and not a marketplace, that both the buy side and sell side can tap to optimize their purchasing or pricing decisions.
The platform is designed to collect analytics from clients’ first-party data and mash it together with data from third-party sources including demand-side platforms (DSPs), supply-side platforms (SSPs), agency trading desks, exchanges and publishers.
By combining these data sources, AdFin creates an index and licenses it to clients as an analytics tool.