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	<title>Comments on: Wrath of Khan and The Holy Grail of Display Advertising</title>
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		<title>By: User data enhancing CPA campigns on ad exchanges &#124; FarneyMedia.com</title>
		<link>http://www.adexchanger.com/analysts/online-display-advertising/#comment-238</link>
		<dc:creator>User data enhancing CPA campigns on ad exchanges &#124; FarneyMedia.com</dc:creator>
		<pubDate>Wed, 25 Mar 2009 12:49:49 +0000</pubDate>
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		<description>[...] argue that we need better analytics to target users with the right advertising on the exchanges. The industry still has some way to go, [...]</description>
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