Most media industry observers expect to see a another strong year in M&A for the Ad Tech sector. For example, a survey [PDF] of 231 top media/tech executives released last week from media investment bank Jordan, Edmiston Group, Inc. and Econsultancy shows an upward trend in organizations planning an acquisition in the next 12 months, with increases across every revenue category.
The sharpest increase on a percentage basis can be seen in those entities with $10 to $50 million of revenue, where nearly 50% more companies are planning an acquisition in 2013, as compared to 2012. The focal areas for acquisitions are online media & technology and data & analytics, with mobile media & technology as a growing area of importance. To get a sharper perspective on digital advertising M&A activity, we turned to Blackstone Group Managing Director Ken Allen for thoughts on deal outlook for social media, mobile, data, acqui-hires and “marketing automation.”