Dan Salmon is an equity research analyst at BMO Capital Markets and covers media and Internet marketing. He recently released a new research report on Social TV and its impact on advertising and marketing. You can download it here (PDF - 7 MB).
AdExchanger recently discussed the new report with Salmon and asked his thoughts on the initial public offering (IPO) markets for ad and marketing technology companies.
ON SOCIAL TV
AdExchanger: Do you think there is still a role for traditional solutions to provide a "feedback loop" in the IP-delivered TV world? -- i.e. Nielsen focus groups and post-campaign surveys.
DAN SALMON: I definitely think there is a role for a feedback loop that is more than simply someone interacting with an ad on a first or second screen, like retweeting, posting about a TV show on Facebook or skipping a TrueView ad on YouTube. However, things like focus groups and post-campaign surveys are evolving and becoming more automated as well. This is what the acquisition of Vizu brought to Nielsen, for example.