Comments on: VivaKi CEO Hecht Talks AdECN Integration, Google/Invite Media, New “Primary” BlueKai Data Partnership And French Cuisine http://www.adexchanger.com/agencies/vivaki-hecht/ Digital media optimization news and discussion website. Fri, 10 Feb 2012 23:33:42 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Mr. DSP http://www.adexchanger.com/agencies/vivaki-hecht/#comment-7187 Mr. DSP Tue, 15 Jun 2010 02:02:12 +0000 http://www.adexchanger.com/?p=22751#comment-7187 I'm going to be the contrarian. How can this be good for the industry? If Google captures the display business, doesn't that worry anyone? Madison Avenue forfeited the search business to Google because there were no technology visionaries in the advertising ranks but do we want this to happen again to display? It WILL happen. Curt, your one of the most well respected guys in the business. VivaKi will be NO more than a strategy shop unless you guys realize how much of a threat Google is to you. The APIs you are building with great ideas like the Pool and AOD will be a moot point. Google believes in efficient markets and media buying is far from it; so ready to give that to Google or keep that within VivaKi?? I'm going to be the contrarian. How can this be good for the industry?

If Google captures the display business, doesn't that worry anyone? Madison Avenue forfeited the search business to Google because there were no technology visionaries in the advertising ranks but do we want this to happen again to display? It WILL happen.

Curt, your one of the most well respected guys in the business. VivaKi will be NO more than a strategy shop unless you guys realize how much of a threat Google is to you. The APIs you are building with great ideas like the Pool and AOD will be a moot point.

Google believes in efficient markets and media buying is far from it; so ready to give that to Google or keep that within VivaKi??

]]>