Comments on: The Value of The Ad Cow http://www.adexchanger.com/agencies/the-value-of-the-ad-cow/ Digital media optimization news and discussion website. Fri, 10 Feb 2012 23:33:42 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: togilvie http://www.adexchanger.com/agencies/the-value-of-the-ad-cow/#comment-1223 togilvie Tue, 04 Aug 2009 18:53:06 +0000 http://www.adexchanger.com/?p=5204#comment-1223 Interesting piece. I think the scary part for many publishers is that exchanges and networks have commoditized the "scale" piece of the equation, and buyers can only drink so many martinis. This leaves publishers with the need to create scarcity around their inventory, which seems far more difficult. Will be fascinating to see what people come up with... Interesting piece. I think the scary part for many publishers is that exchanges and networks have commoditized the "scale" piece of the equation, and buyers can only drink so many martinis.

This leaves publishers with the need to create scarcity around their inventory, which seems far more difficult. Will be fascinating to see what people come up with...

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