http://www.adexchanger.com/agencies/redefining-transparency/ Digital media optimization news and discussion website. Fri, 10 Feb 2012 23:33:42 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.adexchanger.com/agencies/redefining-transparency/#comment-1979 Zach Coelius Fri, 25 Sep 2009 20:39:15 +0000 http://www.adexchanger.com/?p=8112#comment-1979 Exactly right Joanna, without transparency there is nothing we can do to optimize. Thankfully RTB seems to be solving this problem very quickly. It seems that every day we see more transparent inventory- on a site, placement, and user level- in the RTB exchanges than the day before. Exactly right Joanna, without transparency there is nothing we can do to optimize. Thankfully RTB seems to be solving this problem very quickly. It seems that every day we see more transparent inventory- on a site, placement, and user level- in the RTB exchanges than the day before.

]]> http://www.adexchanger.com/agencies/redefining-transparency/#comment-1945 togilvie Thu, 24 Sep 2009 13:25:52 +0000 http://www.adexchanger.com/?p=8112#comment-1945 I should have read your piece before commenting on the Hill Holiday piece. Totally agree that there's lots to be had through the exchanges, even before transparency takes hold universally. I should have read your piece before commenting on the Hill Holiday piece. Totally agree that there's lots to be had through the exchanges, even before transparency takes hold universally.

]]> http://www.adexchanger.com/agencies/redefining-transparency/#comment-1943 Darren Herman Thu, 24 Sep 2009 12:41:23 +0000 http://www.adexchanger.com/?p=8112#comment-1943 Joanna, all great points. Transparency is certainly on its way as exchanges become strategic to publishers but in the meantime, as you point out, there is a level of transparency already on the exchanges that surpasses most other techniques. Joanna, all great points. Transparency is certainly on its way as exchanges become strategic to publishers but in the meantime, as you point out, there is a level of transparency already on the exchanges that surpasses most other techniques.

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