Media Storm’s sister companies Hip Genius (social media) and Maude (creative/strategy) share the same real estate and come in on cross-team campaign meetings, according to Charlie Fiordalis, who leads a team of 50 as managing director of digital for Media Storm.
Fiordalis was previously executive director of client services for Omnicom agency Organic, and held roles at Digitas, Y&R and NBC Universal. He now oversees roll-out of new technologies for his media-planning team. These have included partnerships with Tremor on "all screen" video advertising and partnership and with Eyeview to customize audience segments for TV clients.
Fiordalis spoke with AdExchanger.
AdExchanger: Who is on your roster?
CHARLIE FIORDALIS: We do campaigns with FOX, FX, MTV, the Food Network, but we have wins outside of that space. We’re working with Chipotle, Phillips 66 and Memorial Sloan Kettering, and are broadening out from the entertainment space.