Comments on: OMG Has Advertiser’s Interest At Heart Says Omnicom’s Donahue http://www.adexchanger.com/agencies/john-donahue-omnicom-media-group-digital-media-buying-platform/ Digital media optimization news and discussion website. Fri, 10 Feb 2012 23:33:42 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Michael Katz http://www.adexchanger.com/agencies/john-donahue-omnicom-media-group-digital-media-buying-platform/#comment-1105 Michael Katz Tue, 21 Jul 2009 22:15:57 +0000 http://www.adexchanger.com/?p=4103#comment-1105 I was responding to your line that read "Effectively, the value they're providing is something we can get done with technology plays." let me know how to reach you and I would be happy to discuss further. I was responding to your line that read "Effectively, the value they're providing is something we can get done with technology plays."

let me know how to reach you and I would be happy to discuss further.

]]> By: john donahue http://www.adexchanger.com/agencies/john-donahue-omnicom-media-group-digital-media-buying-platform/#comment-1098 john donahue Tue, 21 Jul 2009 11:47:05 +0000 http://www.adexchanger.com/?p=4103#comment-1098 feel free to reach out to discuss but recognize I never said solely a technology play or one we are building on our own. why would you think we wouldn't partner with companies like your own? -jd feel free to reach out to discuss but recognize I never said solely a technology play or one we are building on our own. why would you think we wouldn't partner with companies like your own?

-jd

]]> By: Michael Katz http://www.adexchanger.com/agencies/john-donahue-omnicom-media-group-digital-media-buying-platform/#comment-1070 Michael Katz Thu, 16 Jul 2009 04:17:02 +0000 http://www.adexchanger.com/?p=4103#comment-1070 Great interview, very insightful and thoughtful but I disagree with your answer to the demand platform question. 1. Thinking that an agency can provide the same level of results as an ad network via a technology play is very short sighted. Value creation extends far greater than just having a platform. It is about effective supply chain led by an optimal combination of people, process, and technology. The value is in the execution, it will be interesting to see what happens when agencies realize they cant effectively operate an ad network b/c they just dont have the DNA to do so. 2. if you think the 40% margin is not being justified in most cases then how about the 15% you are taking from the client? Arguably, there is disproportionately more value being created by the networks who take 40% than the agency who takes 15%. Great interview, very insightful and thoughtful but I disagree with your answer to the demand platform question.

1. Thinking that an agency can provide the same level of results as an ad network via a technology play is very short sighted. Value creation extends far greater than just having a platform. It is about effective supply chain led by an optimal combination of people, process, and technology. The value is in the execution, it will be interesting to see what happens when agencies realize they cant effectively operate an ad network b/c they just dont have the DNA to do so.

2. if you think the 40% margin is not being justified in most cases then how about the 15% you are taking from the client? Arguably, there is disproportionately more value being created by the networks who take 40% than the agency who takes 15%.

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