Comments on: Havas’ Ed Montes Discusses Communication With Ad Agencies at OMMA Publish http://www.adexchanger.com/agencies/havas-ed-montes-ad-networks-communication-omma-publish-june-2009/ Digital media optimization news and discussion website. Fri, 10 Feb 2012 23:33:42 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Zach Coelius http://www.adexchanger.com/agencies/havas-ed-montes-ad-networks-communication-omma-publish-june-2009/#comment-950 Zach Coelius Fri, 19 Jun 2009 18:18:09 +0000 http://www.adexchanger.com/?p=3190#comment-950 Its just a broken model. Media buyers have a really hard and thankless job in managing an incredibly obsolete system. Let's get rid of the phone calls and faxes all together and do all the buying through the exchanges. It still amuses me that online media is more technically inept then most offline industries. Its just a broken model. Media buyers have a really hard and thankless job in managing an incredibly obsolete system. Let's get rid of the phone calls and faxes all together and do all the buying through the exchanges. It still amuses me that online media is more technically inept then most offline industries.

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