Programmatic buying constitutes just south of 2% of the company’s overall revenue, which reached $3.75 billion during the quarter, up 7.4% YoY. Most of the growth came from the North America region, which was up 8.9% YoY (compared to the low single-digit growth of other regions).
Omnicom CEO John Wren attributed North America’s increase partially to growth in programmatic buying – as well as other factors like fewer losses and new client wins.
Omnicom, he said, saw a significant uptick in programmatic toward the end of Q3 2013 and throughout Q4 2013 and Wren projected at least double-digit growth for programmatic into Q4 and throughout 2015.
However, he added a caveat, saying it’s still “early days.”