Comments on: Ad Network Vizi Catches Publisher’s Ad Serving Fraud on Video http://www.adexchanger.com/ad-networks/vizi-ad-network-ad-serving-fraud-video/ Digital media optimization news and discussion website. Fri, 10 Feb 2012 23:33:42 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Rob Leathern http://www.adexchanger.com/ad-networks/vizi-ad-network-ad-serving-fraud-video/#comment-1052 Rob Leathern Mon, 13 Jul 2009 04:39:54 +0000 http://www.adexchanger.com/?p=1394#comment-1052 I agree with Tim - I think it would be great to create a blacklist and standardized procedures for tackling these issues. As an industry we need to get together on this. There's way too much siloing of this information. I agree with Tim - I think it would be great to create a blacklist and standardized procedures for tackling these issues. As an industry we need to get together on this. There's way too much siloing of this information.

]]> By: Tim Ogilvie http://www.adexchanger.com/ad-networks/vizi-ad-network-ad-serving-fraud-video/#comment-265 Tim Ogilvie Sat, 28 Mar 2009 12:44:45 +0000 http://www.adexchanger.com/?p=1394#comment-265 It's great that Vizi is sharing this information, but I'd like to see them go one step further and publish the offending publisher & VURL, ensuring that everyone else could ban the pub. Impression fraud exists because information is kept siloed, and the same publisher moves from network to network. By sharing information and banning bad actors quickly, we'll reduce the profit motive for everyone in the system, which will drive more return to the right sites & networks. It's great that Vizi is sharing this information, but I'd like to see them go one step further and publish the offending publisher & VURL, ensuring that everyone else could ban the pub. Impression fraud exists because information is kept siloed, and the same publisher moves from network to network.

By sharing information and banning bad actors quickly, we'll reduce the profit motive for everyone in the system, which will drive more return to the right sites & networks.

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