Comments on: Resonate Networks CEO Gernert On Attitudinal Versus Demographic, Psychographic Targeting http://www.adexchanger.com/ad-networks/resonate-networks-attitudinal/ Digital media optimization news and discussion website. Fri, 10 Feb 2012 23:33:42 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: JB http://www.adexchanger.com/ad-networks/resonate-networks-attitudinal/#comment-5601 JB Mon, 12 Apr 2010 23:04:54 +0000 http://www.adexchanger.com/?p=19220#comment-5601 Again congratulations to Resonate for entering the online ad targeting fray. Peerset's strategies and philosophies are quite similar to theirs BUT we do heavily embrace ad networks, DSPs and exchanges as partners. They are critical to delivering our custom and standardized audience segments. Given that Peerset was mentioned I do have to correct a statement that was made about us. The Peerset platform targets users based both on explicitly stated interests and those that highly correlate to the target criteria. So the data is not just inferred. It starts with explicit information. We strongly believe that the information users generate in certain context in the social web speaks to their most sincere passions and interests and is well beyond the data that can be gathered in a survey. We have studied this data since 2005. The proof is in the pudding. JB, CEO, Peerset Again congratulations to Resonate for entering the online ad targeting fray. Peerset's strategies and philosophies are quite similar to theirs BUT we do heavily embrace ad networks, DSPs and exchanges as partners. They are critical to delivering our custom and standardized audience segments.

Given that Peerset was mentioned I do have to correct a statement that was made about us. The Peerset platform targets users based both on explicitly stated interests and those that highly correlate to the target criteria. So the data is not just inferred. It starts with explicit information.

We strongly believe that the information users generate in certain context in the social web speaks to their most sincere passions and interests and is well beyond the data that can be gathered in a survey. We have studied this data since 2005. The proof is in the pudding.

JB, CEO, Peerset

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