http://www.adexchanger.com/ad-networks/cpx-interactive-mike-seiman/ Digital media optimization news and discussion website. Fri, 10 Feb 2012 23:33:42 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.adexchanger.com/ad-networks/cpx-interactive-mike-seiman/#comment-951 Data-Based Internet Campaigns Providing Advertisers with Instant Measurements | The CPX Interactive Blog Fri, 19 Jun 2009 20:00:24 +0000 http://www.adexchanger.com/?p=2429#comment-951 [...] To learn more about CPX’s relationship with exchanges, read CEO Mike Seiman’s interview with AdExchanger.com. tweetmeme_url = [...] [...] To learn more about CPX’s relationship with exchanges, read CEO Mike Seiman’s interview with AdExchanger.com. tweetmeme_url = [...]

]]> http://www.adexchanger.com/ad-networks/cpx-interactive-mike-seiman/#comment-784 Data-Based Internet Campaigns Providing Advertisers with Instant Measurements « Cpxinteractive’s Weblog Mon, 01 Jun 2009 20:18:49 +0000 http://www.adexchanger.com/?p=2429#comment-784 [...] To learn more about CPX’s relationship with exchanges, read CEO Mike Seiman’s interviewwith [...] [...] To learn more about CPX’s relationship with exchanges, read CEO Mike Seiman’s interviewwith [...]

]]> http://www.adexchanger.com/ad-networks/cpx-interactive-mike-seiman/#comment-741 Mike Seiman Wed, 27 May 2009 22:43:48 +0000 http://www.adexchanger.com/?p=2429#comment-741 I can't tell you if direct marketers will be willing to spend or not, only time and ROI will tell long term. It's a decent lift because that is what we have seen historically, I cannot speak for other networks and advertisers using them, but for us, that is what we have seen. Finally yes, I am talking specific to certain campaigns, maybe we have yet to see the right campaign that will get significant lift from data exchanges. I can't tell you if direct marketers will be willing to spend or not, only time and ROI will tell long term. It's a decent lift because that is what we have seen historically, I cannot speak for other networks and advertisers using them, but for us, that is what we have seen. Finally yes, I am talking specific to certain campaigns, maybe we have yet to see the right campaign that will get significant lift from data exchanges.

]]> http://www.adexchanger.com/ad-networks/cpx-interactive-mike-seiman/#comment-671 dc Sat, 23 May 2009 23:11:27 +0000 http://www.adexchanger.com/?p=2429#comment-671 great article and i enjoyed Mike's thoughts especially when it comes to data exchanges although i question if direct marketers are willing to spend. I also wonder why its strictly a decent lift and not a significant one instead. Is it specific to the campaign or data? great article and i enjoyed Mike's thoughts especially when it comes to data exchanges although i question if direct marketers are willing to spend. I also wonder why its strictly a decent lift and not a significant one instead. Is it specific to the campaign or data?

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