Comments on: Collective Discusses AMP Platform’s New Engagement Metrics And Above-The-Fold Targeting http://www.adexchanger.com/ad-networks/collective-discusses-platforms-new-engagement-metrics-and-above-the-fold-targeting/ Digital media optimization news and discussion website. Fri, 10 Feb 2012 23:33:42 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Perry http://www.adexchanger.com/ad-networks/collective-discusses-platforms-new-engagement-metrics-and-above-the-fold-targeting/#comment-5046 Perry Wed, 03 Mar 2010 20:00:02 +0000 http://www.adexchanger.com/?p=16726#comment-5046 Nice perspective Andrew and a well written piece. Nice perspective Andrew and a well written piece.

]]> By: Kirby Winfield http://www.adexchanger.com/ad-networks/collective-discusses-platforms-new-engagement-metrics-and-above-the-fold-targeting/#comment-5030 Kirby Winfield Tue, 02 Mar 2010 15:45:38 +0000 http://www.adexchanger.com/?p=16726#comment-5030 Andrew – congratulations on the launch. We are big, big believers in engagement as a display metric as well. I would expect you’ll see good adoption of AMP within the sell side; we have seen a number of our agency clients use engagement data to power alternative pricing for display. And you’re certainly well positioned given your excellent network track record. From our perspective, Collective joining the analytics fray is a nice affirmation. Specifically, AdXpose tracks whether an ad started above or below the fold, whether it was scrolled into view, dwell time within the ad, the time the ad was viewable, and the time at which it again became un-viewable, among other metrics. Also, AdXpose determines in real time whether an ad is in the viewable portion of the page *regardless of screen resolution*. No need to rely on averages. That said, great Q&A, looking forward to more from you guys. Andrew – congratulations on the launch. We are big, big believers in engagement as a display metric as well. I would expect you’ll see good adoption of AMP within the sell side; we have seen a number of our agency clients use engagement data to power alternative pricing for display. And you’re certainly well positioned given your excellent network track record.

From our perspective, Collective joining the analytics fray is a nice affirmation. Specifically, AdXpose tracks whether an ad started above or below the fold, whether it was scrolled into view, dwell time within the ad, the time the ad was viewable, and the time at which it again became un-viewable, among other metrics. Also, AdXpose determines in real time whether an ad is in the viewable portion of the page *regardless of screen resolution*. No need to rely on averages.

That said, great Q&A, looking forward to more from you guys.

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