Comments on: Yahoo! Reports Display Revs, Acquisition, ATT Deal; Traffiq Agrees with Havas Digital; AdKnowledge Buys Super Rewards http://www.adexchanger.com/ad-exchange-news/yahoo-reports-display-revs-acquisition-att-deal-traffiq-agrees-with-havas-digital-adknowledge-buys-super-rewards/ Digital media optimization news and discussion website. Fri, 10 Feb 2012 23:33:42 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Displayandsearch http://www.adexchanger.com/ad-exchange-news/yahoo-reports-display-revs-acquisition-att-deal-traffiq-agrees-with-havas-digital-adknowledge-buys-super-rewards/#comment-1111 Displayandsearch Wed, 22 Jul 2009 17:49:52 +0000 http://www.adexchanger.com/?p=4509#comment-1111 Nice writeup on the Yahoo call. The two quotes do seem to contradict, first saying that nonguaranteed grew strongly and offset weak guaranteed, while the 2nd touted Class I (which is guaranteed) and said Class II was nothing special. But it is what it is. While depressing for investors (and employees), I think the call was really exciting for the display space as it indicates continued investment by Yahoo in the buying platforms. I wrote up a bit more about this here - http://www.displayandsearch.com Nice writeup on the Yahoo call. The two quotes do seem to contradict, first saying that nonguaranteed grew strongly and offset weak guaranteed, while the 2nd touted Class I (which is guaranteed) and said Class II was nothing special. But it is what it is.

While depressing for investors (and employees), I think the call was really exciting for the display space as it indicates continued investment by Yahoo in the buying platforms. I wrote up a bit more about this here - http://www.displayandsearch.com

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