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	<title>Comments on: Q1 Looking Good For Yahoo!; Oh The Irony &#8211; Xerox Says Google And Yahoo! Copied; Lookery Resurrected, Offering Audience Networks For Pubs</title>
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		<title>By: Mark Z</title>
		<link>http://www.adexchanger.com/ad-exchange-news/yahoo-google-lookery/#comment-5001</link>
		<dc:creator>Mark Z</dc:creator>
		<pubDate>Fri, 26 Feb 2010 15:28:12 +0000</pubDate>
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		<description>In response to Mr. Wise, the reason why eXelate and BlueKai are the only data exchanges ever mentioned, is that they are the only ones with the reach and buyer/seller integrations to truly be relevant to targeted advertisers.</description>
		<content:encoded><![CDATA[<p>In response to Mr. Wise, the reason why eXelate and BlueKai are the only data exchanges ever mentioned, is that they are the only ones with the reach and buyer/seller integrations to truly be relevant to targeted advertisers.</p>
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