Comments on: Yahoo! And Google Job Trends; More DoubleClick Ad Exchange; WSJ on Display Ads; Microsoft Goes After Malvertisers (New Word!) http://www.adexchanger.com/ad-exchange-news/yahoo-google-job-trends-more-premium-ad-inventory-microsoft-malvertisers/ Digital media optimization news and discussion website. Fri, 10 Feb 2012 23:33:42 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Greg Hills http://www.adexchanger.com/ad-exchange-news/yahoo-google-job-trends-more-premium-ad-inventory-microsoft-malvertisers/#comment-1908 Greg Hills Mon, 21 Sep 2009 20:48:00 +0000 http://www.adexchanger.com/?p=7684#comment-1908 I'd be curious to know how Razorfish's Patrick J. Moorhead came up with his $250k average for the cost of a mobile campaign. Even if you're considering mobile banners, WAP site development, and SMS, $250k buys a whole lot of mobile advertising. You could easily be up and running for less than $50k. If the average mobile campaign you saw as a consumer represented a $250k investment by the brand, mobile vendors would be dancing in the streets. I'd be curious to know how Razorfish's Patrick J. Moorhead came up with his $250k average for the cost of a mobile campaign. Even if you're considering mobile banners, WAP site development, and SMS, $250k buys a whole lot of mobile advertising. You could easily be up and running for less than $50k.

If the average mobile campaign you saw as a consumer represented a $250k investment by the brand, mobile vendors would be dancing in the streets.

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