Comments on: WSJ On Invisible Display Ads; Click Fraudsters In China; DSPs and Agencies; eXelate Launches Data Platform For Publishers http://www.adexchanger.com/ad-exchange-news/wsj-invisible-display-ads-click-fraudsters-china-exelate-data-platform-publishers/ Digital media optimization news and discussion website. Fri, 10 Feb 2012 23:33:42 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Rob Leathern http://www.adexchanger.com/ad-exchange-news/wsj-invisible-display-ads-click-fraudsters-china-exelate-data-platform-publishers/#comment-2440 Rob Leathern Tue, 13 Oct 2009 04:43:32 +0000 http://www.adexchanger.com/?p=9004#comment-2440 One thing to point out is actually that the 50-70c was the revenue for internet access to the access providers -- the number of online revenue is a bit more nuanced and is around $3.24 per hour for search and $0.21 per hour for non-search online advertising (using the IAB/PwC figures). This compares closely to the revenue per hour figures for TV at $0.20 and the point is that it is pretty woeful that online is that close. If you combine search/display/other then online is at $0.36 per user hour vs. TV. One thing to point out is actually that the 50-70c was the revenue for internet access to the access providers -- the number of online revenue is a bit more nuanced and is around $3.24 per hour for search and $0.21 per hour for non-search online advertising (using the IAB/PwC figures). This compares closely to the revenue per hour figures for TV at $0.20 and the point is that it is pretty woeful that online is that close. If you combine search/display/other then online is at $0.36 per user hour vs. TV.

]]> By: togilvie http://www.adexchanger.com/ad-exchange-news/wsj-invisible-display-ads-click-fraudsters-china-exelate-data-platform-publishers/#comment-2428 togilvie Mon, 12 Oct 2009 13:04:24 +0000 http://www.adexchanger.com/?p=9004#comment-2428 Best line of the WSJ article: "MyProfilePimp.com declined to comment." Best line of the WSJ article:

"MyProfilePimp.com declined to comment."

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