Recent from: Turn Adds Howe To Board, Tallwave Accelerating, OpenX And Dentsu

Targeting Yahoo! Through AdWords And DoubleClick Ad Exchange

Email This Post Email This Post
November 11, 2009 – 2:45 pm

google-adwords-yahooCPM Advisors' CEO Rob Leathern noted yesterday that you can't target Yahoo! through Google AdWords or the new Google/DoubleClick Ad Exchange even though you can target the other 199 of the top 200 sites on the planet. Rob thinks their may be some mischievous engineers at work on Google's side. From here, I wonder if it's even possible that Yahoo! would run Google ad (AdSense) tags. Thoughts?

If you were able to target Yahoo! from AdWords, perhaps this is an awkward first step towards the interoperability between exchanges that Yahoo! is seeking. A next step would be bidding on AdSense placements through Right Media Exchange.

Email This Post Email This Post
November 11, 2009 – 2:45 pm
Top 10 Most Popular Posts Of The Past Week
  1. Retargeting Under Microscope In NY Times; TellApart CEO Responds; TagMan Gets Good Health
  2. Rothenberg Brings IAB Perspective To Privacy Debate; Google, Verizon Upset Net Neutrality Fruit Basket And Apple Cart; Content Strategy For Audiences
  3. AdExchanger: Data Leakage
  4. Investment Banker Terence Kawaja Starts LUMA Partners
  5. Is There A Divide Between Media And Creative?
  6. Team Detroit And PointRoll Discuss Ford Online Video Ad Campaign Results
  7. BrightTag Gets Funding, Investors Include Google CEO; Adap.TV Targeting Brands; To CTR Or Not To CTR
  8. Perfect Market Matching Search Audience To Content Says CEO Schoenfeld
  9. Google's Spencer And Miller Announce DoubleClick Ad Exchange Enhancements; Discuss Verification Space, Display Strategy
  10. Video Ad Network Open Book Video To Offer Property By Property Transparency Says CEO Prohaska

Sign Up for the AdExchanger.com
Daily Newsletter


Post a Comment

      © Copyright 2010 Adexchanger.com. All rights reserved.
      Terms Of Use      Privacy Policy      Contact Us