Comments on: Real-Time Bidding Tricks Exposed; Above The Fold Bidding Option On Google Content Network; The Term Sheet How-To http://www.adexchanger.com/ad-exchange-news/real-time-bidding-tricks/ Digital media optimization news and discussion website. Fri, 10 Feb 2012 23:33:42 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Bill Simmons http://www.adexchanger.com/ad-exchange-news/real-time-bidding-tricks/#comment-5103 Bill Simmons Sat, 06 Mar 2010 00:35:19 +0000 http://www.adexchanger.com/?p=16870#comment-5103 In reference to Vlad Stesin's post: There is nothing about these tactics that is specific to RTB. These tactics can be employed by any unscrupulous ad network or ad server with or without Real-Time Bidding. We don’t use them at DataXu. We consider leveraging browser exploits and re-targeting specific publisher audience to be off-limits. Bill Simmons VP Tech, DataXu In reference to Vlad Stesin's post: There is nothing about these tactics that is specific to RTB. These tactics can be employed by any unscrupulous ad network or ad server with or without Real-Time Bidding.

We don’t use them at DataXu. We consider leveraging browser exploits and re-targeting specific publisher audience to be off-limits.

Bill Simmons
VP Tech, DataXu

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