Comments on: Real-Time Bidding Coming To AdECN Exchange This Fall Says Microsoft’s Nahum

By: Google’s Ad Exchange 2.0: The high price of rebuilding online display markets | Media Money

Tue, 18 Aug 2009 12:33:57 +0000

[...] about trials of Microsoft’s AdECN exchange in the US, Zuzanna Gierlinska, head of Microsoft Media Network at Microsoft Advertising, [...]

By: Real-Time Bidding: The Big Opportunity For European Media Buyers And Publishers? | FarneyMedia.com

Tue, 14 Jul 2009 20:00:19 +0000

[...] of excitement from the luminaries of the exchange world about the advent of real-time bidding. News of Microsoft’s decision to add RTB functionality to its AdECN platform has the marketplace salivating at the prospect. It will add a real-time element to buying ad [...]

By: Microsoft’s AdECNT is joining Real Time Bidding (RTB) › Triggit

Microsoft’s AdECNT is joining Real Time Bidding (RTB) › Triggit — Mon, 13 Jul 2009 18:05:14 +0000

[...] our friend John over at Adexchanger.com is reporting that Microsoft’s AdECN is working on rolling out real time bidding on their exchange this fall. If it is true, it is very exciting, with Google, Yahoo and now [...]

By: Zach Coelius

Zach Coelius — Mon, 13 Jul 2009 17:31:50 +0000

Very exciting. Congrats to MSFT to pushing forward on this.