Comments on: OMMA Conferences Head West; Agency Arbitrage Voodoo; More AOL News, Layoffs; Digital Out-Of-Home News – D’OOH!

By: John Ebbert

John Ebbert — Wed, 29 Jul 2009 11:59:46 +0000

Sounds great. Thanks, Dave.

By: Dave Sokol

Dave Sokol — Wed, 29 Jul 2009 11:48:44 +0000

In re INUVO, you might want to take the time to interview Ryan Riggin or Jeremy Chrysler for better clarity regarding their new product/platform.

By: John Ebbert

John Ebbert — Tue, 28 Jul 2009 02:21:17 +0000

Thanks for the clarification!

By: BHalliburton

BHalliburton — Tue, 28 Jul 2009 01:25:27 +0000

Actually, Platform-A was a conceit of Randy and Ron, invented for the organization when they acquired TACODA and put Curt Viebranz in charge. Lynda did not take over Platform-A for another 5 months.

http://www.timewarner.com/corp/newsroom/pr/0,20812,1662789,00.html

By: Tom Hespos

Tom Hespos — Mon, 27 Jul 2009 15:53:09 +0000

I fault the agency/seller hybrids less for wanting to stomp all over the traditional ad network business and more for wanting to be the same agency that solves business problems for clients while selling them ad inventory at markup. Invariably, these types of agencies outfox themselves when they get a seat at the marketing table, since they tend to recommend things that make them more money and stretch their strategic recommendations to fund more profits for their selling operations. Hopefully, clients will recognize this and shift responsibilities accordingly.