http://www.adexchanger.com/ad-exchange-news/media-math-advertising-media-trading-joe-zawadzki/ Digital media optimization news and discussion website. Fri, 10 Feb 2012 23:33:42 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.adexchanger.com/ad-exchange-news/media-math-advertising-media-trading-joe-zawadzki/#comment-415 Improve Digital CMX: Offering Closed Ad Exchange Model To Big Publishers | FarneyMedia.com Wed, 29 Apr 2009 17:22:55 +0000 http://www.adexchanger.com/?p=1886#comment-415 [...] exchange model rumbles along gathering momentum with each passing week. The front runners of the new model are gaining traction in the market. Big brand advertisers now demand a better return on their marketing spend. It is for this reason [...] [...] exchange model rumbles along gathering momentum with each passing week. The front runners of the new model are gaining traction in the market. Big brand advertisers now demand a better return on their marketing spend. It is for this reason [...]

]]> http://www.adexchanger.com/ad-exchange-news/media-math-advertising-media-trading-joe-zawadzki/#comment-405 Cogblog » Blog Archive » There Is No Remnant, There Is Only Optimized And Not Optimized Mon, 27 Apr 2009 16:56:18 +0000 http://www.adexchanger.com/?p=1886#comment-405 [...] was reading their interview about MediaMath, and I noticed the part where they said, “we don’t view the spot market as [...] [...] was reading their interview about MediaMath, and I noticed the part where they said, “we don’t view the spot market as [...]

]]>