Comments on: Right Media Exchange Update From Yahoo! VP McGrory: New Pilot For SEMs, Demand-Side Platforms And Demand Media Partnership http://www.adexchanger.com/ad-exchange-news/mcgrory-dsp-sem/ Digital media optimization news and discussion website. Fri, 10 Feb 2012 23:33:42 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Relevance Police http://www.adexchanger.com/ad-exchange-news/mcgrory-dsp-sem/#comment-8763 Relevance Police Fri, 23 Jul 2010 06:34:35 +0000 http://www.adexchanger.com/?p=24684#comment-8763 A few questions that might be interesting to ask him in the future: 1) What and where is APT? 2) What percentage of users use RightMedia as an ad server, and why? 3) What's Yahoo's view of Demand side ad servers? 4) Will/can Yahoo think of itself of as an ad serving platform company (like AdX or the Microsoft advertising platform)? 5) What is the roadmap for the RightMedia exchange? 6) Is there anything new in analytics? 7) What sort of insights are there in terms of creative impact on these sort of tests? A few questions that might be interesting to ask him in the future:

1) What and where is APT?
2) What percentage of users use RightMedia as an ad server, and why?
3) What's Yahoo's view of Demand side ad servers?
4) Will/can Yahoo think of itself of as an ad serving platform company (like AdX or the Microsoft advertising platform)?
5) What is the roadmap for the RightMedia exchange?
6) Is there anything new in analytics?
7) What sort of insights are there in terms of creative impact on these sort of tests?

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