http://www.adexchanger.com/ad-exchange-news/in-review-multiple-exchanges-are-best-for-the-industry-for-now-says-vivakis-kurt-unkel/ Digital media optimization news and discussion website. Fri, 10 Feb 2012 23:33:42 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.adexchanger.com/ad-exchange-news/in-review-multiple-exchanges-are-best-for-the-industry-for-now-says-vivakis-kurt-unkel/#comment-3549 Damon Henry Sat, 21 Nov 2009 16:26:27 +0000 http://www.adexchanger.com/?p=11334#comment-3549 I agree with Mike's comments. A standards based infrastructure (or interface) across exchanges will open the door to true interoperability. While the different exchanges may add their proprietary bells and whistles on top of the plumbing, clients could be assured that changing vendors would not force them to tear up the house. I agree with Mike's comments. A standards based infrastructure (or interface) across exchanges will open the door to true interoperability. While the different exchanges may add their proprietary bells and whistles on top of the plumbing, clients could be assured that changing vendors would not force them to tear up the house.

]]> http://www.adexchanger.com/ad-exchange-news/in-review-multiple-exchanges-are-best-for-the-industry-for-now-says-vivakis-kurt-unkel/#comment-3540 Mike Lewis Fri, 20 Nov 2009 19:48:17 +0000 http://www.adexchanger.com/?p=11334#comment-3540 Kurt, I think most of us agree with you with the only caveat being "who will own/control that 'one' exchange?". I think the problem with getting to one exchange is that it cannot be owned by any company that makes a profit in the commodity traded on that exchange. May as well sell the NYSE to Goldman. Today several stock exchanges exist, yet pricing arbitrage opportunities between them are few and far between because the data infrastructure which links them is incredibly fast. You could theoretically reach the same levels of market efficiency among several media exchanges if they were to all open up their real time buy/sell interfaces. Kurt, I think most of us agree with you with the only caveat being "who will own/control that 'one' exchange?". I think the problem with getting to one exchange is that it cannot be owned by any company that makes a profit in the commodity traded on that exchange. May as well sell the NYSE to Goldman. Today several stock exchanges exist, yet pricing arbitrage opportunities between them are few and far between because the data infrastructure which links them is incredibly fast. You could theoretically reach the same levels of market efficiency among several media exchanges if they were to all open up their real time buy/sell interfaces.

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