Google Looking Like Agency; Regulating Regulation; Jeff Green Leaves AdECN Exchange; Big Budgets Move from TV To Online

By
  • Facebook
  • Google Plus
  • Twitter
  • LinkedIn

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here.

The Google Ad AgencyThe Google Ad Agency

Oh boy... it's the first of many stories like these. Company X goes to Google which supplies services just like any integrated agency. The Wall Street Journal's Jessica Vascellaro covers the transformation of the search giant writing, "Several big advertisers say they have been impressed with the extra legwork Google is doing to win their business, from bringing together technical and creative teams." Next step, no more agencies - except for Big G? Read the story.

Targeting While In-Flight

Christopher Heine of ClickZ reports that Row 44 and JiWire have partnered to provide free internet access to airplane web surfers in exchange for seeing specially-targeted ads. Mobile ad firm, JiWire sees this as an extension of their offering for which Row 44 is the platform provider. Read more.

Regulating The Regulation

According to his opinion piece on MediaPost, FetchBack CEO Chad Little says that self-regulation is not possible considering the current regulatory drumbeat coming out of Washington. Little thinks it's time to regulate the coming regulation. Read more.

AdECN's Jeff Green Leaves

Peter Kafka reports on AllThingsD that exec Jeff Green has left Microsoft's AdECN exchange. No word on yet on where Green will land. Kafka adds that this is the second high-level departure for Microsoft's exchange business. AdECN's former CEO, William Urschel, left the Redmond giant earlier this year. Read more.

Ad-Juster Adds Exec

Jesse Poppick, previously President and Founder of AdOperations Interactive, has been named VP of business development at Ad-Juster, an ad serving discrepancy management company, according to CEO Mike Lewis (AdExchanger.com Q&A). Lewis adds that business is booming at Ad-Juster "as we booked an absolute banner month in September. We are beginning to see some greater willingness to invest in technology and process." Read the release.

News Corp's Miller Loves AOL

TheDeal.com's Suzanne Stevens looks at the recent hiring pattern at News Corp's digital operations led by chief digital officer Jon Miller who appears to lean towards the hiring of ex-AOL execs including Jorge Espinel who "will oversee long-term strategy development and M&A." Read more.

Now Playing

Quantcast and ContextWeb both have uploaded video of their recent panels. For video from Quancast's panel about reaching the right audience, click here. Coke's Carol Kruse, Verizon's Suzy Deering, Initiative's Jeff Graham and moderator, Wenda Harris Millard of Medialink. ContextWeb's recent event, which AdExchanger.com covered here, now has video available on their blog of the agency buying platform panel - visit here.

You Mean You've Never Been Online?

Helen Milner of UK online centres has created a presentation that looks at the saturation of Internet use in the UK. Among her findings regarding "digital inclusion" - nearly 25% of the UK population has never been on the Web. See the Powerpoint on Slideshare.

More Ad Spend Guesses

Ad Age's Abbey Klaassen looks at the latest IAB and PricewaterhouseCoopers quarterly survey on U.S. online ad spending. Klaasen notes the spin of the report: "While online ad revenue is down, the web is still faring better than most other ad-supported media channel." Unspin: OH NO, the web is DOWN - How did this HAPPEN! Display advertising isn't helping according to the report with a decline of 1% year-over-year in the first half. Read more.

Banners That Talk Back

DM News' Mary Elizabeth Hurn covers a recent ad campaign using Eyeblaster's Talkback ads technology that promoted Intel's products. Basically, if the ad was served to you, you had the opportunity to have a text chat with an Intel tech expert - presumably, you also were a targeted tech geek. The campaign lasted for two hours and was termed a success by Intel. Read more.

From Traditional TV To Online

Television Broadcast (ironically) is reporting that MediaVest has moved millions of dollars of client budget from traditional broadcast television to the online video offering of Hulu. The quote from MediaVest exec Amanda Richman says it all regarding "why" the move to Hulu, “Smarter targeting, expanded metrics, and the opportunity to test new ad experiences and their effectiveness.” Read more.

Everybody Is On 3 Sites

CPM Advisors takes a look at recent ComScore figures which show that between Facebook, YouTube and Google, 14% of all time spent by internet users on the three sites for August 2009. A 100% leap in the past year alone for the fearsome threesome. See more.

Interviewing Yahoo! SmartAds

Dapper's intrepid marketer, Paul Knegten, is at it again and with his latest podcast he interviews Peter Kim of Yahoo! SmartAds, Yahoo!'s behavioral targeting answer - or one of them. Get the podcast here.


Email This Post Email This Post

By on at

Leave a Reply