Comments on: Google’s DoubleClick Ad Exchange Is Officially Launched Says VP Neal Mohan

By: Zach Coelius

Zach Coelius — Fri, 18 Sep 2009 21:37:28 +0000

George, quit astroturfing. Your comment is as transparent as it is ignorant. If the quality is actually bad (which it isn't) that will be reflected in the price we pay for it.

By: Google Launched Ad X 2.0 › Triggit

Google Launched Ad X 2.0 › Triggit — Fri, 18 Sep 2009 21:27:00 +0000

[...] Google has launched and we are all very happy over here at Triggit. Our bet that real time bidding on the exchanges would become a standard seems to be paying off. Now comes the hard part of dealing with the firehose of traffic they have. A great problem to have. [...]

By: George

George — Fri, 18 Sep 2009 14:09:10 +0000

No discussion of the fact that all of the major ad exchanges (except ADSDAQ) are owned by parent companies with lots of their own inventory to get rid of. Makes one question the quality of that inventory.