Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here.
Display Good Times
The "News" vertical saw benefits from online display last quarter according to the New York Times. On the earnings call with Wall Street, Times CEO Janet Robinson said, "Breaking down the News Media Group into its component properties at The Times media group, which represents 66% of the News Media Group's advertising revenues, ad revenues were down 6% in the quarter, as continued growth online, particularly in national display, could not offset print declines." She also said that there are now 224,000 subscribers paying to read the NYT's site - even About.com is apparently experiencing some resurgence. Read the transcript. And, read the Q3 2011 release.
Microsoft = Money
Microsoft announced its fiscal first quarter earnings and it made $7.20 billion in profit on $17.37 billion in revenue. That's more than double what Google made for the quarter. From here... not bad. Wall Street concurred. Read the release. Conference call webcast replay with analysts here. Not much news on the online front. Online ads beyond Bing is rarely covered in-depth during a conference call. Call transcript here.
B2B data and media buying tech company Bizo announced everything was coming up roses in their world. From a press release, the company said it had achieved "100 percent revenue run rate growth year-over-year (YOY), growing its revenue run rate to over $15 million." And the company says it has added a slew of new business partners. Read it all.
Media Planning Tips
On ClickZ NetPlus Marketing's Robin Neifield offers her digital media planning tips for 2012. She starts with the importance of reviewing past results: "In an industry like ours, the past should be viewed primarily as a directional guide because all of the opportunities and channels have morphed in significant ways in the last year. Don't ignore the stats but delve well-beyond them to the important insights about audience behaviors." Read it.
Unleashing On Leadership
Per usual, entrepreneur and publisher David Koretz doesn't hold back in an opinion piece on MediaPost. He sees trouble at the top and tech trashing unwarranted: "Since our industry leadership is maligning the great work of hundreds of technology providers that help make the Internet advertising industry work, I humbly put forth a pro-technology manifesto for advertisers, agencies and publishers..." Read his thoughts.
Merging Video And Display
In a rare post on the DoubleClick Publisher blog, Lead Product Manager of Video Monetization Payam Shodjai announces DFP for Video and claims that the "video-centric approach to ad serving in DFP" brings all of a publishers display needs together in one platform." Global frequency capping across display and video? Not sure here. If so, that could be especially interesting for publishers looking to provide efficient cross-channel buying. Read it. A spokesperson for LongTail video tells AdExchanger.com that they're one of Google's partners for this product as video ads moves to the LongTail and the Long Tail apparently.
- Former Yahoo VP Joins Mobile Ad Network Tapjoy - Gamasutra
- Reminder that AdChoices program is launching! - Atlas blog
- Get Your Complementary Site Hygiene Report from us at ANA Masters of Marketing - Evidon blog
But Wait. There's More!
- The End Is Near For The "Groupon Clones"...and that is not a bad thing - Jay Weintraub
- Short Takes: MediaMath Eyes Acquisitions - Digiday
- Cross-Platform Hotspots: Top U.S. Cities for TV, Web and Mobile - Nielsen blog
- Google AdWords Redesign Looks Beyond Keywords - Adweek
- Organizational Credibility and The Need To Tell Lies On The Job - Cogmap blog
- Web portals reach more Aussies than social networks - B&T
- More quick links - Geeking With Greg
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