To bad for the EU media & tech community.

It would be like government run health care where we could watch how wrong it's gone and then decide, wisely, not to do it. Oh... wait....

Let us not forget that a little more than 6 months ago, the European Commission completed, the closest thing to what the Navy used to call a "shot across the bow".

Meglena Kuneva, the consumer affairs Commissioner, told a gathering of firms they are violating "basic consumer rights in terms of transparency, control and risk", through data collection and behavioural targeting.

"I want to send a warning signal today that we cannot afford foot dragging in this area," she said.

"If we fail to see an adequate response to consumers concerns on the issue of data collection and profiling, as a regulator, we will not shy away from our duties nor wait for a cataclysm to wake us up."

Clearly, the threat was telegraphed, the call to action was clear, and yet they continued with further enforcement, not self-regulating guidelines.

Earlier this year, FTC Chairman Jon Leibowitz stated that "From my perspective, the industry is pretty close to its last clear chance to demonstrate" that it can police itself".

Seems clear to me - something wicked this way comes.