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	<title>Comments on: Comscore or Quantcast As The New Nielsen?; The Irksome OPA; Social Media Getting $8 Display Ad CPMs</title>
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		<title>By: Brand.net &#62; Blog Archive &#187; Thoughts on the latest OPA report &#187; Quality, Value, &#38; Scale. Guaranteed.</title>
		<link>http://www.adexchanger.com/ad-exchange-news/comscore-or-quantcast-as-the-new-nielsen-the-irksome-opa-social-media-getting-8-display-ad-cpms/#comment-1415</link>
		<dc:creator>Brand.net &#62; Blog Archive &#187; Thoughts on the latest OPA report &#187; Quality, Value, &#38; Scale. Guaranteed.</dc:creator>
		<pubDate>Tue, 18 Aug 2009 05:26:27 +0000</pubDate>
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		<description>[...] from the OPA late last week, at least if one were to judge by how it lit up the blogosphere (as AdExchanger humorously put it, “Is the OPA the greatest link baiting organization in advertising, or [...]</description>
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