Comments on: ClearSaleing Reports Robust Growth; AdReady Powers New Yahoo! Self-Service Display; VideoEgg and Six Apart; and Sorrell Sullen http://www.adexchanger.com/ad-exchange-news/clearsaleing-reports-robust-growth-adready-powers-new-yahoo-self-service-display-videoegg-and-six-apart-and-sorrell-sullen/ Digital media optimization news and discussion website. Fri, 10 Feb 2012 23:33:42 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Matt Lillig http://www.adexchanger.com/ad-exchange-news/clearsaleing-reports-robust-growth-adready-powers-new-yahoo-self-service-display-videoegg-and-six-apart-and-sorrell-sullen/#comment-1342 Matt Lillig Wed, 12 Aug 2009 16:22:47 +0000 http://www.adexchanger.com/?p=3391#comment-1342 "But, someone claiming to be from the Yahoo! analytics team says the following in the article's comments: "Yahoo! currently provides a product called Full Analytics (within an advertiser's Yahoo! Serarch Marketing platform) that provides cross channel attribution tracking." Apparently, attribution is ready to go. Hope Yahoo! tells its new advertisers." That is correct. Yahoo does currently provide for free, out-of-the-box, cross-channel attribution reporting through our Full Analytics product. "But, someone claiming to be from the Yahoo! analytics team says the following in the article's comments: "Yahoo! currently provides a product called Full Analytics (within an advertiser's Yahoo! Serarch Marketing platform) that provides cross channel attribution tracking." Apparently, attribution is ready to go. Hope Yahoo! tells its new advertisers."

That is correct. Yahoo does currently provide for free, out-of-the-box, cross-channel attribution reporting through our Full Analytics product.

]]> By: Div Bhansali http://www.adexchanger.com/ad-exchange-news/clearsaleing-reports-robust-growth-adready-powers-new-yahoo-self-service-display-videoegg-and-six-apart-and-sorrell-sullen/#comment-961 Div Bhansali Tue, 23 Jun 2009 19:05:26 +0000 http://www.adexchanger.com/?p=3391#comment-961 It's interesting to compare Yahoo's new offering with the most similar self-service display product already out there, AOL's BidPlace SB (full disclosure: I work for this product). Both Yahoo and BidPlace SB offer high reach across the Web (SB is slightly higher at 91%). Both offer advanced targeting options and, within the next couple of weeks, both will offer the ability to build banners on-site. However, the similarities end when it comes to pricing. Here are the recommended CPC bids for the same targeting on both products: Run of Network, Geo = Florida Yahoo: $1.30 BidPlace SB: $0.74 Auto Content Channel Yahoo: $4.93 BidPlace SB: $2.45 I'm curious how Yahoo can justify charging small advertisers 75-100% more than BidPlace SB for the same types of inventory and targeting? Especially when BidPlace SB offers a full budget guarantee to protect advertisers from over-billing for excess delivery, while Yahoo does not. It's interesting to compare Yahoo's new offering with the most similar self-service display product already out there, AOL's BidPlace SB (full disclosure: I work for this product). Both Yahoo and BidPlace SB offer high reach across the Web (SB is slightly higher at 91%). Both offer advanced targeting options and, within the next couple of weeks, both will offer the ability to build banners on-site.

However, the similarities end when it comes to pricing. Here are the recommended CPC bids for the same targeting on both products:

Run of Network, Geo = Florida
Yahoo: $1.30
BidPlace SB: $0.74

Auto Content Channel
Yahoo: $4.93
BidPlace SB: $2.45

I'm curious how Yahoo can justify charging small advertisers 75-100% more than BidPlace SB for the same types of inventory and targeting? Especially when BidPlace SB offers a full budget guarantee to protect advertisers from over-billing for excess delivery, while Yahoo does not.

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