Comments on: OpenX CEO Tim Cadogan Says Exchange Showing Traction; OpenX Market Doubles In 2 Months http://www.adexchanger.com/ad-exchange-news/ceo-tim-cadogan-ad-exchange-openx-market/ Digital media optimization news and discussion website. Fri, 10 Feb 2012 23:33:42 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Zach Coelius http://www.adexchanger.com/ad-exchange-news/ceo-tim-cadogan-ad-exchange-openx-market/#comment-1003 Zach Coelius Wed, 01 Jul 2009 18:47:16 +0000 http://www.adexchanger.com/?p=3639#comment-1003 As a buyer on the OpenX exchange I am very much looking forward to getting access to their inventory with RTB, hurry up guys... As a buyer on the OpenX exchange I am very much looking forward to getting access to their inventory with RTB, hurry up guys...

]]> By: Mark http://www.adexchanger.com/ad-exchange-news/ceo-tim-cadogan-ad-exchange-openx-market/#comment-1002 Mark Wed, 01 Jul 2009 15:16:59 +0000 http://www.adexchanger.com/?p=3639#comment-1002 I don't agree that they are the only major exchange operated by an independent player. Adnexus, Adsdaq, Adbrite are all independent and as major as OpenX is. Plus Admeld & Pubmatic getting in the game. It was stated at the Google AdX event last week by an independent panelist that exchanges will need owned inventory to really scale and win. This sounds right but it will be interesting to see how it develops. Current sources of huge inventory with no exchange "owner" are Fox/Myspace, IAC/Ask, Facebook and then the old media networks (CBS, NBC, ABC). Another acquisition flurry in the making? Facebook and FIM seem to be doing their own thing, IAC breaking up, and media networks unfocused. Probably they will wait a year and see what shakes out with the exchanges. I don't agree that they are the only major exchange operated by an independent player. Adnexus, Adsdaq, Adbrite are all independent and as major as OpenX is. Plus Admeld & Pubmatic getting in the game.

It was stated at the Google AdX event last week by an independent panelist that exchanges will need owned inventory to really scale and win. This sounds right but it will be interesting to see how it develops.

Current sources of huge inventory with no exchange "owner" are Fox/Myspace, IAC/Ask, Facebook and then the old media networks (CBS, NBC, ABC). Another acquisition flurry in the making? Facebook and FIM seem to be doing their own thing, IAC breaking up, and media networks unfocused. Probably they will wait a year and see what shakes out with the exchanges.

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