Ad Exchange News Links for Wednesday, January 21
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January 21, 2009 – 11:40 am
The AdMonsters blog is discussing Pubmatic's AdPrice Index which they see as "a gauge for publishers on what returns they should be seeing from their network efforts - outsourced or not." Rob Beeler, Vice President of Content and Media for AdMonsters, raises the question on whether or not sites should even run ad networks.
Ivan Chalif of The Productologist, a product management blog, has an interview with Rubicon Project CEO Frank Addante. Addante says that relying only on customers' feedback is a mistake when creating a product because they tend to operate with self-interest among other issues.
Auren Hoffman is blogging that big publishers are getting hit hard. Hoffman writes, "Sites like theStreet.com and TechCrunch are now running lots of remnant ads (back-fills from DoubleClick Exchange and Right Media) on their front page (really bad sign)."
The remnant moniker for ad exchanges obviously persists.
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January 21, 2009 – 11:40 am
