Comments on: Eye On The European Data Market http://www.adexchanger.com/ad-agents/eye-on-the-european-data-market/ Digital media optimization news and discussion website. Fri, 10 Feb 2012 23:33:42 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Mark Stoneham http://www.adexchanger.com/ad-agents/eye-on-the-european-data-market/#comment-4456 Mark Stoneham Wed, 20 Jan 2010 01:35:27 +0000 http://www.adexchanger.com/?p=14206#comment-4456 I'm not sure that you can regard the EU situation as sorted. I certainly wouldn't be investing time or money in a business-as-usual ad operation based on that premise. The FTC is also yet to finalise the regulatory position in the US, and Jon Leibowitz (FTC Chairman) said only a week ago “I have a sense, and it’s still amorphous, that we might head toward opt-in”. Coming in June or July.... The industry continues to adopt a head-in-the-sand approach to this issue and it's not until marketers stop trying to trick consumers that an effective online ad model can emerge. I'm not sure that you can regard the EU situation as sorted. I certainly wouldn't be investing time or money in a business-as-usual ad operation based on that premise.

The FTC is also yet to finalise the regulatory position in the US, and Jon Leibowitz (FTC Chairman) said only a week ago “I have a sense, and it’s still amorphous, that we might head toward opt-in”. Coming in June or July....

The industry continues to adopt a head-in-the-sand approach to this issue and it's not until marketers stop trying to trick consumers that an effective online ad model can emerge.

]]> By: Chris Brinkworth - TagMan http://www.adexchanger.com/ad-agents/eye-on-the-european-data-market/#comment-4455 Chris Brinkworth - TagMan Wed, 20 Jan 2010 01:14:17 +0000 http://www.adexchanger.com/?p=14206#comment-4455 Spot on Martin. From my view of both sides of the pond I'm seeing a lot of talk about opening offices and a lot of UK flag icons going up on US websites - but that's about it. To be fair, it seems like there is still a lot to play out here in this US market first and when that settles we may see similar deals to "Improve Digital / Pubmatic" spring up on your area. Either way, TagMan is still very happy to help integrate everything and deploy everyone's tags as we all grow. Did you see our new client facing video?; much easier to understand what we do now: http://www.vimeo.com/8770565 Spot on Martin. From my view of both sides of the pond I'm seeing a lot of talk about opening offices and a lot of UK flag icons going up on US websites - but that's about it. To be fair, it seems like there is still a lot to play out here in this US market first and when that settles we may see similar deals to "Improve Digital / Pubmatic" spring up on your area.

Either way, TagMan is still very happy to help integrate everything and deploy everyone's tags as we all grow. Did you see our new client facing video?; much easier to understand what we do now: http://www.vimeo.com/8770565

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